For my Package Design 1 class, I was to create an overall package design for honey. The honey producing company could either be an existing company or one that I made up. After researching honey, its history, and various uses, I decided to create my own honey company that originates in Egypt and produces its own organic and exotic brand of honey. I named my company Nesw-bit Apiaries. Nesw-bit is an English transcription of an Egyptian heiroglyph that translates into 'he of the bee', one of the many names of the pharoah. The company logo was created by using the heiroglyph of the bee as a starting point, but further developed to be more approachable and less aggressive than the original heiroglyph.
The lotus and acacia flowers are indigenous to Egypt and grow wild near the Nile. I used deep colors and golden yellow as well as Egyptian ornament to reflect the richness of Egyptian culture. Because of the unique shape and contour of the jars I chose to use, I had to create a hanging tag for the nutrition information. The jars are wrapped in cloth a decorative cloth to further enhance the Egyptian feel.