|Existing Logo and Three Concepts/Descriptor Words|
|Detail: Business Card|
|Detail: Letterhead and Envelope|
This is a new identity for existing company, Interscope Records. After my research of the record label, I found out that the company was renowned for signing on the most controversial artists as well as continually breaking the mold of traditional music recording. Interscope Records was a new company that took risks with their eccentric artists and music. In order to do this reputation justice, I decided to do a simple wordmark, using the words, "Iconoclastic, Eccentric, and Tension" as a guide to emphasize the attitude of the company. The way the type is sliced or cut creates tension and intrigue the same way the musical talent captivates audiences.