Letterpress Printed Personal Business Card

"Faasiu mo se mea silisili  mo le atua"

Linoleum Block Carving

This project was so fun for me and I used it as an opportunity to express who I am and where I come from. Being half Samoan and half Caucasian, I wanted a simple business card that captured who I am. I researched various aspects of the Samoan culture and used many of the things I had seen as inspiration for the design carved on the linoleum block. What I did was I carved a 4inch by 6inch block into one solid design then printed it onto an organic tan paper with brown ink. I then cut each 4"x6" rectangle into 3 equally sized business cards, and on the other side printed my information. So the resulting business cards all had similar, but never the same background because I cut one bigger pattern into 3 smaller ones. The passage in Samoan on the front of the card translates roughly into "I was designed to be great".